Kentucky's success so far is down to quality, price and good PR by the dealers. Saga really should employ a better marketing director - Or if the one they have is any good, he/she should make more of an effort with the mandos. Kentucky KM-5000 Bill Monroe Master Model All Solid Adirondack Top F-Style Mandolin w/ Case.
#Bill monroe kentucky mandolin series
The Mandolin Play-Along Series will help you play your favorite songs quickly and easily. The Saga marketing for this new model seems, from that linked blurb, to be just their usual stuff. Series: Mandolin Play-Along Format: Softcover Audio Online TAB Artist: Bill Monroe. This Centennial mandolin will feature a special pearl-inlaid likeness of Bill above a banner commemorating this hundred-year milestone and his signature in gold. Fallout 7 Vault Boy Strength Bobblehead Figure: Toys & Games,Savings and offers available,Exquisite goods online purchase,The Hottest Design,Online store. Really pretty aggressive, but built on substance rather than hype. To commemorate the 100th anniversary of Bill Monroe’s birth and extraordinary life, Saga Musical Instruments introduces the Limited Edition Kentucky Master F-model Mandolins. Northfield are marketing in the right way, but they're being too quiet about it.
If they are sharp enough with the marketing materials and testimonials they have (the Steffey vid, for example) then they may be able to put daylight between themselves and any Asian manufacturer I can think of. I'm guessing this will be an issue for the Kentucky KM-5000 & the Northfield A-style models almost regardless of their quality.I pretty much agree, except I think Northfield may manage to be an exception.
I would think that as soon as pricing gets close, the market tips sharply toward the domestic made mandolins. Purely from a marketing standpoint it has to be difficult to sell an Asian-made mandolin priced on par with comparable domestic models.
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